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Beverage Packaging Design
Design
Spring 2023
This assignment involved the creation of a beverage brand and its packaging. It involved several stages and iterations, beginning with testing out typeface combinations and name possibilities, rudimentary physical mockups, and digital mockups.
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↓ Initial design ideas for simple physical mock-ups.
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↓ Modified designs, digital mock-ups.
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At this point a single design direction was decided upon—the more playful juice box design rather than either of the cartons. And here are two alternate colorways that could be used in the event of there being multiple cherry flavors available (ex. sour cherry, black cherry, etc.)
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